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Private Equity Primaries (Investor Relations & Fundraising)

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Private Equity Primaries
(Investor Relations & Fundraising)

Private Equity is a skill based asset class. Investors look for the best talent to manage their money.

Performing investor relations requires to continuously and consistently communicate your strengths to the market and build trust in your team in order to secure a successful next fundraising. To stay on top of the list of qualified limited partners, you need to foster your relationships with existing investors and continuously enhance your business network with potential new investors.

Investor Relations Services:

Our investor relations services for selected funds make sure that relevant questions of the market are answered and your fund is positioned on top of the list of limited partners.


Services include:
Positioning & strategy of the fund
Competitive analysis, benchmarking documentation
Pre-qualification of potential investors
Build of trusted business relationships with the LP community



Key questions to jointly work on:
How is your fund positioned in the market?
How does your fund perform in a benchmarking analysis with competitors?
How good are your relationships with the relevant investors: Funds of Funds, Pension Funds, Endowments, Insurance Companies, Banks and Family Offices in Europe, US and Asia?
Do your marketing materials meet international standards?



Fundraising services:

Our fundraising services ensure that you will receive the necessary attention by the qualified investors and that the process from pre-marketing to closing is properly managed
 


Services include:
Marketing, offering and due diligence material
Arrangement of investor meetings
Management of follow-ups to meetings
Creation of commitments and securing of closing



Key questions to jointly work on:
How can I attract new, qualified investors?
How does my fund fit in the current fundraising environment?
How do I make sure that interested investors make a commitment?





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